A black and white photo of a woman in a suit.

Beth Bass

Categories: Class of 2019
  •  Executive Director of the Women’s Basketball Coaches Association (WBCA) (1997, 1998, 1999, 2000)
  • Chief Executive Officer of the Women’s Basketball Coaches Association (2001-2014)
  • 4x winner of the women’s basketball letter at East Tennessee State University (1980, 1981, 1982, 1983, 1984)
  • Worked at Nike and specialized in women’s basketball sports marketing endeavors, including coaching endorsements, the WBCA High School All-America Game, the inaugural Nike Girls All-America Camp, and the Coaches’ Extravaganza at the WBCA National Convention.
  • Worked at Converse and cultivated Converse’s women’s basketball marketing efforts, including the renowned Converse/WBCA Coach of the Year Award (1986-1995)
  • A part of the Kay Yow/WBCA Cancer Fund Board of Directors, Naismith Hall of Fame Board of Trustees, National Association of Collegiate Directors of Athletics Board of Director, and Atlanta Tip Off Club Advisory Board.
  • Helped launch one of the most successful grassroots marketing campaigns for breast cancer awareness with the WBCA’s “Think Pink”, now known as the WBCA Pink Zone (2007)
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