Sara Mitchell

Smiling person in a red blazer and glasses standing outdoors with arms crossed
Chief Marketing & Operations Officer

Sara Mitchell is an entrepreneur and television personality with experience that spans media, marketing, communications and brand development, with a focus on creating compelling platforms and experiences that connect audiences with sports and organizations. She is the founder of an international marketing agency where she has combined creativity, strategy and leadership to help brands grow and thrive. She made history as the first female Vol Reporter for the University of Tennessee at Knoxville Athletics Department. Mitchell has served on Board of Directors for Pedal for Alzheimer’s and currently serves on the Selection Committee for the Greater Knoxville Sports Hall of Fame. As Chief Operations Officer and Chief Marketing Officer, Mitchell will help lead the Hall’s day-to-day operations, marketing strategy, brand development and national growth initiatives