Beth Bass

• Four-year letterwinner in women's basketball at East Tennessee State University (1980-1984)
• National Sports Marketing Director at Converse, where she built the company's women's basketball marketing efforts, including the Converse/WBCA Coach of the Year Award (1986-1995)
• Led women's basketball sports marketing at Nike, including coaching endorsements, the WBCA Girls' High School All-America Game, the inaugural Nike Girls All-America Camp, and the Coaches' Extravaganza at the WBCA National Convention
• Executive Director of the Women's Basketball Coaches Association (1997-2000)
• Chief Executive Officer of the Women's Basketball Coaches Association (2001-2014)
• Helped launch the WBCA's "Think Pink" breast cancer awareness campaign, now known as the WBCA Pink Zone (2007)
• Served on the Kay Yow/WBCA Cancer Fund Board of Directors, Naismith Memorial Basketball Hall of Fame Board of Trustees, National Association of Collegiate Directors of Athletics Board of Directors, and Atlanta Tip-Off Club Advisory Board